Product Manager and Data Analyst with a passion for data-driven solutions
Helping companies transform raw data into actionable insights and build products that solve real problems. Specializing in product strategy, analytics, and user-centered design.
Stickiness Growth
Improved user retention and daily active user metrics through data-driven product enhancements
Time Spent Growth
Dramatically increased weekly time spent per user through enhanced engagement features and gamification strategies
Technologies & Tools
Featured Projects
Building Cosmic Conflict: How Deep Storytelling Transformed Our EdTech Platform
A journey through meaningful engagement design that increased student engagement by 230% through strategic storytelling and competitive elements.
Area
EdTech
Impact
+230% Engagement
The B2Gov Calculator: When a Product Manager Becomes a Data Wizard
How I accidentally built the most powerful sales tool in our company's history (and why it definitely wasn't in my job description).
Area
Sales Enablement
Impact
Operational Efficiency
The Quarterly Prophet: Building Churn Prediction Models for Annual B2B Cycles
How we solved the impossible timing paradox of predicting yearly churn with actionable quarterly models trying to reach perfection.
Area
Data Science
Impact
Churn Reduction
Skills
Experience
Group Product Manager
Jovens Gênios
Jan 2025 - Present
Product Manager
Jovens Gênios
Jan 2021 - Dec 2024
Data Analyst
Jovens Gênios
Jun 2021 - Dec 2024
Intern
Jovens Gênios
Jan 2020 - Dez 2020